Menu
Events and Attractions

PBR Expects Ticket-Sales Increase At World Finals With Retiring Bull Bushwacker

Bushwacker, the "baddest, most muscular bucking bull" in PBR, is retiring this year, and this week's Built Ford Tough World Finals "is the bull's swan song," according to Alan Snel of the LAS VEGAS REVIEW-JOURNAL. The 8-year-old bull's owner, Julio Moreno, said, "PBR has put him out there, and they're marketing him good ... He's a fan favorite. He's more of a favorite than the cowboys. He's put the PBR on the map." Moreno places Bushwacker’s value at $2M and said that he "turned down an $800,000 offer a few years ago." PBR Chair & CEO Jim Haworth said that ticket sales are "expected to jump" 10% at the World Finals "because of Bushwacker’s last appearance." Haworth said, "Bushwacker has been a rock star and has given us an opportunity to sell merchandise and tickets." Haworth added that TV ratings of PBR events with Bushwacker as the drawing card are up 20% this year and that T-shirt sales have increased 40% "thanks to the star bull." PBR rider Flint Rasmussen said, “He’s probably the most popular athlete we’ve had in the PBR. We introduce him as a celebrity and people stand up and go crazy" (LAS VEGAS REVIEW-JOURNAL, 10/21). In Las Vegas, Ray Brewer wrote Bushwacker is "the most iconic figure in PBR history." While the PBR riders "aren't mainstream, Bushwacker has gained national media exposure." The bull was featured in SI and "was included in last year's body issue" for ESPN The Magazine. The bull also "was featured in Newsweek" this month. PBR VP & Dir of Livestock Cody Lambert said, "He is our biggest star and our most famous athlete, albeit a four-legged athlete" (LAS VEGAS SUN, 10/19). 

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/10/22/Events-and-Attractions/Bushwacker.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/10/22/Events-and-Attractions/Bushwacker.aspx

CLOSE