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Cisco Systems Inks Multiyear Extension With NBA, Increases Role With WNBA

The NBA has signed a multiyear extension with Cisco Systems, the league's official technology partner since '07. Cisco will maintain a series of category rights for the NBA, WNBA, NBA D-League and USA Basketball. The new deal, however, contains a series of new elements, including a larger role with the WNBA. Cisco will help create a new Cisco WNBA Inspiring the Future Award recognizing exceptional female leaders in tech education. The extension also calls for the creation of a committee involving NBA and Cisco execs to "enhance courtside connectivity within NBA venues." Financial terms were not disclosed. NBA Exec VP/Global Marketing Partnerships Emilio Collins said, "Cisco has consistently incorporated innovative technology solutions into our partnership, from enabling connections with our fans to transforming collaboration among our employees. As we continue to look at growing the game experience and the ways in which it can be presented and consumed, we know that Cisco will play a vital leadership role with us." The committee will include NBA Entertainment Exec VP/Operations & Technology Steve Hellmuth and NBA Senior VP & CIO Michael Gliedman, among others, along with Cisco engineers. Among the specific goals for the panel are to explore the creation of multiple data networks within a single arena. The idea there would be to prevent overloading any individual network, allowing for better performance in both game operations data needs and fan usage.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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