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Marketing and Sponsorship

NHL Shoots Down Maple Leafs' Zamboni With Giant Deodorant Stick Replica

The Maple Leafs last night did not use "their customized, rolling billboard zamboni" that features a giant replica of a Right Guard deodorant stick because the NHL "won't approve it," according to Darren Dreger of TSN.ca. This "pimped out, product pumping zamboni is causing NHL grief" (TWITTER.com, 10/8). In DC, Des Bieler notes the Leafs yesterday tweeted out photos of the Zamboni, and "once photos of that circulated around the Internet, it led to all sorts of jokes about how the team, which missed the playoffs last season." The NHL’s decision "may have something to do with conflicting corporate interests" (WASHINGTONPOST.com, 10/8). The NHL's consumer healthcare sponsor is Procter & Gamble, and Right Guard is manufactured by Dial (Ian Thomas, Staff Writer).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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