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Scarborough Data Shows Lower Level Of NHL Fan Avidity In Seattle Market

Expansion or relocation has recently been a hot topic for the NHL, with several markets being floated. One market in particular has been Seattle, but data from Scarborough Sports Marketing shows that fan avidity for the NHL in the market is well below other U.S. markets. Providence, R.I., has the highest level of avidity among U.S. markets without an NHL club, with data showing that 25.2% of sports fans in the market are very or somewhat interested in the NHL. The Providence market actually ranks No. 6 overall among all U.S. markets, including those with NHL clubs. Seattle ranks No. 57 among all U.S. markets for NHL fan avidity, well below other markets that have been mentioned for expansion/relocation. Las Vegas ranks No. 23 among all U.S. markets, while Hartford ranks No. 27. K.C. actually ranks behind Seattle at No. 58. Listed below are the top U.S. NHL markets in terms of fans that are somewhat or very interested in the league, along with top non-NHL markets and where they rank.

SCARBOROUGH SPORTS MARKETING: RANKING OF MARKETS
WITH FANS THAT ARE SOMEWHAT OR VERY INTERESTED IN THE NHL
U.S. RANK
MARKET
%
U.S. RANK
MARKET
%
1
Pittsburgh
40.8%
6
Providence-New Bedford
25.2%
2
Buffalo
39.9%
11
Grand Rapids-Kalamazoo
20.9%
3
Detroit
36.7%
13
Colorado Springs
16.2%
4
Boston
32.9%
15
Rochester
15.4%
5
Chicago
30.2%
17
Harrisburg-Lancaster
13.4%
7
St. Louis
25.2%
21
Toledo
12.5%
9
Minneapolis-St. Paul
22.4%
24
Las Vegas
12.1%
10
Philadelphia
21.5%
25
Albany-Schenectady-Troy
11.9%
12
Denver
17.7%
26
Ft. Myers-Naples
11.9%
14
DC
16.0%
27
Hartford-New Haven
11.5%
16
Tampa-St.Petersburg
14.7%
28
Syracuse
11.0%
18
N.Y.
12.8%
29
West Palm Beach-Ft. Pierce
10.9%
19
Raleigh-Durham
12.8%
32
Norfolk-Portsmouth-Newport News
10.5%
20
Nashville
12.6%
33
Baltimore
10.3%
22
Columbus
12.3%
34
Orlando-Daytona Beach
10.3%
23
S.F.-San Jose-Oakland
12.3%
35
Green Bay
10.0%
30
Phoenix
10.8%
38
Milwaukee
8.8%
31
Dallas-Ft. Worth
10.7%
39
Jacksonville
8.7%
36
L.A.
10.0%
40
Tucson
8.7%
37
Miami-Ft. Lauderdale
8.9%
41
Des Moines
8.6%

 

57
Seattle-Tacoma
6.1%

 

58
K.C.
6.0%
           

METHODOLOGY: Scarborough surveyed a minimum of 2,000 residents per market in each of 77 U.S. markets, which includes all markets with an NHL franchise, measuring a variety of topics. To read: 40.8% of Pittsburgh residents are "very” or “somewhat” interested in the NHL.

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