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Epix Plans To Go Heavy On Digital Efforts Around NHL Outdoor Game Reality Series

The key to Epix’ deal with the NHL for its reality series around this season’s outdoor games “was to create a means by which hockey fans had wider access to the pay cable show, while the pay cable network had a wider consumer base to which it could pitch its service,” according to Greg Wyshynski of YAHOO SPORTS. The series will air on Epix at 10:00pm ET “at the same time they stream on Epix.com and NHL.com.” It will “be the same uncensored program, complete with the colorful language we all loved” from HBO’s “24/7” program. That means “F-bombs will appear on the League’s official website, at least on the night the episode airs.” Epix CEO Mark Greenberg said of the digital efforts, “We’re willing to go beyond the pay TV wall.” Wyshynski wrote “if you’re looking for how an Epix NHL show will build on ‘24/7,’ look toward” the Epix’ documentary on the making of “Iron Man 2,” which Greenberg “takes pride in.” Greenberg feels “that’s where HBO fumbled the puck on its NHL show.” Greenberg said, “That’s what was missing in the heart and soul. You had the authenticity, but I think you add dimension to that authenticity.” He added, "The word is digital. You have a 58-minute hour. I think we’ll be able to use the world of digital to extend the story, enhance the story.” Wyshynski wrote while the "main show paints the Big Picture, viewers will be able to follow smaller stories or meet lesser players via the web” with “hours of footage, available on demand.” Greenberg “loves this partnership, because he feels the NHL is surging at the moment” (SPORTS.YAHOO.com, 9/30).

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