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Marketing and Sponsorship

Marketplace Roundup

AD AGE's E.J. Schultz reported MillerCoors has named TBWA/Chiat/Day, L.A., "as Miller Lite's agency of record." The Omnicom shop "beat out Publicis Groupe's Leo Burnett and WPP's Royal Order." Omnicom also "picks up Hispanic advertising for the brand via Dallas-based Dieste." Bud Light also is an Omnicom client, but MillerCoors CMO Andy England said, "It's about the best agency" (ADAGE.com, 9/17).

FASHION-FORWARD LOCKER ROOM: Heat G Dwyane Wade appeared on ABC's "GMA" yesterday to discuss being a "brand ambassador" for luxury watch line Hublot. Wade was wearing "The Classic Fusion" watch on the show. He noted for his first effort with company, he "went with more of a sports-inspired watch." Wade: "This time, I went with something that was a little bit more classic, elegant, sophisticated, and it's very nice" ("GMA," ABC, 9/17). Meanwhile, Heat F Chris Bosh appeared on "The Ellen DeGeneres Show" yesterday and discussed his new tie line, Mr. Nice Tie. DeGeneres said Bosh "looked very dashing." After Bosh noted the company's name, there was laughter from the audience and Bosh replied, "Yeah, that is the real name" ("The Ellen DeGeneres Show," 9/17).

HOPPING IN THE WAY-BACK MACHINE: In Columbus, Dan Eaton noted Abercrombie & Fitch is "selling throwback NFL shirts on its website" for 11 teams. There also is a "plain old NFL logo shirt." A&F is "picking up the NFL business" as L Brands Inc., its "one time owner, has gotten out of it." Pink, the "college-skewing offshoot" of Victoria's Secret, previously sold both NFL and MLB logo merchandise. However, the brand "in the past year has ditched the pro sports teams to focus on college products" (BIZJOURNALS.com, 9/15).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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