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All Hail The King: Cavs Using Lottery For Ticket Sales After LeBron Spikes Demand

The Cavaliers on Friday announced that they will "sell single-game tickets through an unprecedented monthly lottery system," according to Darren Rovell of ESPN.com. After signing F LeBron James, the team "decided the best way to allow fans to get a shot at seeing the team that is now favored to win the NBA title was through a random drawing." Cavs CEO Len Komoroski said, "There was an internal desire to make sure we could get as many different fans in to see our games as possible." The team on Sept. 26 "will start taking names from fans who want to be entered into the lottery." The Cavs said that they "have set aside about 50,000 tickets to sell on a single-game basis, meaning they'll release roughly 1,200 per game to the lottery." During the first week of each month, fans whose names come up "will have 12 hours to choose which game during the next month they want to attend." Each winning fan "will be able to purchase up to six tickets." The price of the tickets "is variable depending on the opponent." Fans who win the chance to buy tickets and purchase them "are not eligible to participate in the lottery for the two months following" (ESPN.com, 9/12). In Cleveland, Chris Fedor noted the lottery is "intended to keep tickets away from brokers and individuals looking to purchase with the intention of reselling" (CLEVELAND.com, 9/12).

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