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Marketing and Sponsorship

Marketplace Roundup

Procter & Gamble has signed a deal with the NHL to become an official league sponsor in Canada for the '14-15 season. P&G Canada will promote its Oral Care line -- Crest, Oral-B, Scope and Fixodent -- throughout the season with a TV commercial, digital vignettes and on-site activation. P&G also has signed Rangers RW Martin St. Louis as a spokesperson for its new Crest Sensi-Relief product. St. Louis and his wife, Heather, will be featured in a print campaign launching this fall (NHL).

ROLL THE TAPE: In K.C., James Dornbrook reported Garmin has a new "multiyear deal" with the Chiefs that "allows the company to try out its newest technology and gain exposure at the same time." Garmin's new VIRB elite action camera was mounted on Chiefs QB Alex Smith's helmet during a practice and the team "used it to put together a 90-second collage of video" (BIZJOURNALS.com, 9/9).

BEND IT LIKE...: David Beckham said that he "lent much more than his name" to a fashion collaboration with British brand Belstaff that includes "leather motorcycle jackets ($1,950), a pair of distressed jeans ($395) and a classic, white T-shirt ($95)." Beckham: "I have always been involved 110 percent. People know that it's what I would wear and that's why people have loved the collection the way they have." The AP's Nicole Evatt noted he "also partnered with Belstaff and photographer Peter Lindbergh on a limited-edition, coffee-table book" (AP, 9/10).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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