Under Armour-Maryland Deal Includes Reduced Fees For Sanctions, Obscuring Logo

The Univ. of Maryland can collect up to $32.87M in "cash and athletic apparel" from Under Armour under a new 10-year apparel partnership extension, but the agreement also stipulates that any NCAA sanctions against Maryland teams can "lead to payment reductions" of 30% for men's football and basketball and 15% for women's basketball, according to Mark Holan of the BALTIMORE BUSINESS JOURNAL. Payments also can be reduced by up to 25% if players "cover or obscure the Under Armour mark on uniforms or equipment." UM will get $17.125M in payments over 10 years, starting at $1.6M this school year and "increasing annually in $25,000 increments" to $1.825M the final year. UM gets $200,000 if its football or men's basketball teams "win the NCAA national championship," and a women's basketball championship nets $100,000. Meanwhile, UA gets a "package of game tickets and parking passes" and "exclusive retail rights to sell uniform replicas in men's, women's, youth and toddler/infant sizes" (BIZJOURNALS.com, 9/10).