Bryant Stays Atop NFLPA Top 50 List H-E-B Teams With Former Spurs For Ad Campaign National Funding Back As Holiday Bowl Title Sponsor New Dos Equis Ads Have CFP Tie-In Marketplace Roundup McIlroy Experimenting With TaylorMade Clubs Farmers Insurance Leaving Hendrick's NASCAR Ops College Endorsements Affecting Under Armour Profits NFL Ad Sales Are Down 14% From Last September LPGA's Bay Area Tour Stop Loses Sponsor
SBD/September 3, 2014/Marketing and Sponsorship
Published September 3, 2014
PORTLANDIA: In Oregon, Allan Brettman notes the Univ. of Portland has "agreed on an eight-year extension with Nike to be the university's athletic footwear and athletic apparel supplier" through the '21-22 school year. The two parties signed their "first deal" in '02. Nike is "now working on a brand refresh that will affect the school's 15 varsity sports." The rebranding "is expected to be unveiled at the Oct. 24 women's soccer match" (Portland OREGONIAN, 9/3).
GOLF GARB: Nautica yesterday announced that it will be extending its two-year marketing partnership with golfer Cameron Tringale for an additional two years. Tringale as part of the agreement will continue to wear Nautica apparel on course, including performance golf shirts and pants, as well as complementary sweaters, belts and outerwear. He will be featured in Nautica print advertising campaigns and in-store advertising (Nautica).
MAINE SQUEEZE: In Bangor, Pete Warner notes Maine Savings Federal Credit Union announced a "gift of at least $50,000" to the Univ. of Maine athletics department. As part of MSFCU's five-year agreement with the school, each transaction using the credit union’s new Black Bear Debit Card "will result in a donation to UMaine’s Black Bear Fund." The credit union "has been a corporate sponsor of UMaine athletics for several years" (BANGOR DAILY NEWS, 9/3).