SBD/September 3, 2014/Marketing and Sponsorship

Marketplace Roundup

Univ. of Hawaii AD Ben Jay said that the school's football team "will likely extend its apparel and equipment contract with Under Armour after it expires" in '16. Jay wrote in a Twitter message, "UA has been a good partner for us. We look forward to talking to them about our relationship and support for our teams." In Honolulu, Matt Tuohy noted UH "currently has an eight-year agreement with Under Armour that brings in about $410,000 this year for the men’s football team and about $14,000 for the women’s softball team" (BIZJOURNALS.com, 9/2).

PORTLANDIA: In Oregon, Allan Brettman notes the Univ. of Portland has "agreed on an eight-year extension with Nike to be the university's athletic footwear and athletic apparel supplier" through the '21-22 school year. The two parties signed their "first deal" in '02. Nike is "now working on a brand refresh that will affect the school's 15 varsity sports." The rebranding "is expected to be unveiled at the Oct. 24 women's soccer match" (Portland OREGONIAN, 9/3).

GOLF GARB: Nautica yesterday announced that it will be extending its two-year marketing partnership with golfer Cameron Tringale for an additional two years. Tringale as part of the agreement will continue to wear Nautica apparel on course, including performance golf shirts and pants, as well as complementary sweaters, belts and outerwear. He will be featured in Nautica print advertising campaigns and in-store advertising (Nautica).

MAINE SQUEEZE
: In Bangor, Pete Warner notes Maine Savings Federal Credit Union announced a "gift of at least $50,000" to the Univ. of Maine athletics department. As part of MSFCU's five-year agreement with the school, each transaction using the credit union’s new Black Bear Debit Card "will result in a donation to UMaine’s Black Bear Fund." The credit union "has been a corporate sponsor of UMaine athletics for several years" (BANGOR DAILY NEWS, 9/3).
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