Rolex Signs Multityear Extension With DIS Three FIFA Sponsors Decline To Renew Deals Seahawks Go On Trademark-Filing Spree GoPro Signs Sponsorship Deal With NHL Microsoft, Nationwide Announce Super Bowl Ads Coates Golf Sees Early Success Marketplace Roundup PBR Re-Ups With Top Sponsor Ford Ingersoll Rand Signs NASCAR Deal Univ. Of Cincinnati Switching To Under Armour
Upcoming Conferences and Events
SBD/September 3, 2014/Marketing and Sponsorship
Nike Likely Will Lose Money On New Durant Deal, But Better Option Than Losing Him
Published September 3, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
FACE THE NATION: TIME's Jacob Davidson noted if Durant signed with UA, he "wouldn’t just get a fat paycheck -- he would have become the virtual face of the company." Warriors G Stephen Curry has UA's "only major basketball endorsement," and while he is an All-Star, he "doesn’t have the star power of Durant." Davidson: "Being the face of a brand sounds nice, it would also put a lot of pressure on Durant to carry the Under Armour torch. Joining Nike, on the other hand, means being associated with the company’s other big names: Jordan, James, and Kobe. With colleagues like those, Durant doesn’t have to worry about carrying all of the load" (TIME.com, 9/2).