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SBD/September 3, 2014/Marketing and Sponsorship
Nike Likely Will Lose Money On New Durant Deal, But Better Option Than Losing Him
Published September 3, 2014
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FACE THE NATION: TIME's Jacob Davidson noted if Durant signed with UA, he "wouldn’t just get a fat paycheck -- he would have become the virtual face of the company." Warriors G Stephen Curry has UA's "only major basketball endorsement," and while he is an All-Star, he "doesn’t have the star power of Durant." Davidson: "Being the face of a brand sounds nice, it would also put a lot of pressure on Durant to carry the Under Armour torch. Joining Nike, on the other hand, means being associated with the company’s other big names: Jordan, James, and Kobe. With colleagues like those, Durant doesn’t have to worry about carrying all of the load" (TIME.com, 9/2).