SBD/September 3, 2014/Franchises

Yankees To Honor Jeter With Uniform Patch; Marketers Cashing In On The Captain

The Yankees will host "Derek Jeter Day" for Sunday's home game against the Royals. Starting Sunday and through the remainder of the '14 season, the team will wear a patch depicting Jeter's final season logo on the left sleeve of their uniform and cap. Meanwhile, New Era launched a limited-edition Derek Jeter Collectible Cap Set, consisting of three hats commemorating his five World Series titles, his 3,000 hits milestone and his upcoming retirement. New Era made only 2,014 units, which are available only at Yankees team stores. Also, a limited-edition Derek Jeter commemorative issue of Yankees Magazine will go on sale Sept. 18 (Yankees). Steiner Sports President Brandon Steiner said that the baseballs with Jeter logos to be used during Sunday's game, and the Yankees' uniforms "used in the game and throughout the rest of the season will be sold" by his company. New Era Cap President Pete Augustine said, "We've never seen this much interest from a player perspective, and I'm not sure we ever will." New Era has "more than 50 Jeter products for sale." Augustine said, "We literally can't keep product in stock." Rovell wrote that Nike is "seeking to further capitalize on its spokesman by trademarking 'RE2PECT,' which it is already using on gear sold in stores" (ESPN.com, 9/2).
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