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SBD/August 29, 2014/Media
You Are Looking Live: SEC Network Airs First Games Without Any Major Issues
Published August 29, 2014
KNOW YOUR AUDIENCE: ROLLING STONE's Michael Weinreb wrote it is "almost unfathomable to imagine a scenario where the SEC Network, which reached agreements with nearly every major cable provider in advance of its launch, somehow fails" to be a success. The net is "an extension of the most wildly popular and successful college football entity of the modern era." It is "hard to describe the South's relationship with college football unless you've seen it for yourself." It "feels more intensely personal than anything I've ever seen in any sport, and all the SEC Network has to do to succeed is reflect this relationship in a way that doesn't seem patronizing." So the net "will show some live football games and it will employ the evangelistic presence of Tim Tebow, and -- perhaps most crucially -- it will feature a daily simulcast" of Finebaum's radio show. Finebaum is the "newspaper-columnist-turned-provocateur who in recent years has become the Howard Stern of the South" (ROLLINGSTONE.com, 8/28).