SBD/August 29, 2014/Media

Final Ratings: Little League World Series The Most-Watched Ever; NASCAR Down On ABC

The Little League World Series averaged 1.72 million viewers on ESPN, ESPN2 and ABC, the most-watched tournament ever and a 71% increase from last year. The event also earned a 1.1 final rating, up 57% from last year and the highest since ’02. ABC averaged a 2.7 rating and 4.16 million viewers for LLWS championship weekend coverage, the highest for each category since ’02. Ratings and viewership were up 35% and 36%, respectively, from ‘13. ABC averaged 5.19 million viewers for its telecast of the Illinois-Nevada U.S. Championship game on Saturday, a 65% increase from ’13 and the most-watched since ’02. Meanwhile, the South Korea-Illinois World Championship game Sunday averaged 5.34 million viewers, the most-watched broadcast since ‘03. The South Korea-Japan Int’l Championship game Saturday averaged 2.1 million viewers, also the most ever on ABC.

NOTES: Saturday’s NASCAR Sprint Cup Series race at Bristol earned a 3.2 final rating and 5.08 million viewers on ABC for Joey Logano's win. Those numbers are down from a 3.9 rating and 6.32 million viewers last year, when Matt Kenseth held off Kasey Kahne. Saturday's race aired on alternate digital channels in 11 markets due to ABC affiliates airing NFL preseason games.....First-round WNBA Playoffs games on ESPN2 averaged a 0.2 rating and 262,000 viewers, up from a 0.1 rating and 200,000 viewers last year.

The charts below list final Nielsen ratings from weekend sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RATING
VIEWERS (000)
NFL Preseason: Bengals-Cardinals
8/24
NBC
8:00-11:00pm
4.5
7,000
NFL Preseason: Chargers-49ers
8/24
Fox
4:00-7:00pm
3.7
6,100
NFL Preseason: Raiders-Packers
8/22
CBS
8:00-11:00pm
3.5
5,500
LLWS Championship:
South Korea-Illinois
8/24
ABC
3:00-5:30pm
3.3
5,343
LLWS: U.S. Championship:
Illinois-Nevada
8/23
ABC
3:30-6:00pm
3.4
5,191
NASCAR Sprint Cup Series: Bristol
8/23
ABC
7:30-11:10pm
3.2
5,079
NFL Preseason: Saints-Colts
8/23
CBS
8:00-11:00pm
2.8
4,495
PGA Tour: The Barclays: Final Round
8/24
CBS
2:00-6:00pm
1.9
2,745
LLWS: Int'l Championship:
South Korea-Japan
8/23
ABC
12:30-3:00pm
1.4
2,094
Women's Gymnastics: P&G Championships
8/23
NBC
8:00-10:00pm
1.3
2,000
PGA Tour: The Barclays: Third Round
8/23
CBS
3:00-6:00pm
1.4
1,903
Women's Gymnastics: P&G Championships
8/24
NBC
2:30-4:00pm
0.7
1,200
"World of X Games: Mammoth Flip"
8/24
ABC
2:00-3:00pm
0.8
1,045
Pan Pacific Swimming Championships
8/24
NBC
1:00-2:30pm
0.7
1,000
Breeders' Cup Challenge: Travers Stakes/Ballerina Stakes
8/23
NBC
4:30-6:00pm
0.6
981
EPL: Everton-Arsenal
8/23
NBC
12:30-2:30pm
0.6
850
"The Big Catch: 2014 Fox Sports Football Preview"
8/24
Fox
3:00-4:00pm
0.5
764
Pan Pacific Swimming Championships
8/23
NBC
3:30-4:30pm
0.5
751
Cycling: USA Pro Challenge: Stage 7
8/24
NBC
4:00-6:00pm
0.4
706
U.S. Open: Arthur Ashe Kids' Day
8/24
CBS
12:00-1:30pm
0.5
686
Youth Olympic Games; Week 1 Highlights
8/24
NBC
12:00-1:00pm
0.5
664
"CBS Salutes the U.S. Open"
8/24
CBS
1:30-2:00pm
0.5
663
Red Bull Global Rallycross
8/23
NBC
2:30-3:30pm
0.4
529
ATP: Winston-Salem Open Final:
Rosol d. Janowicz
8/23
CBS
12:30-3:00pm
0.4
495
"Fantasy Football Uncensored"
8/24
Fox
2:00-3:00pm
0.3
411
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