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SBD/August 29, 2014/Marketing and Sponsorship
College Football Marketing Notes: Aflac, Hyundai Rolling Out New Ads For The Season
Published August 29, 2014
COFFEE CLUB: Dunkin' Donuts of Central and Northeastern Pennsylvania has signed a partnership with Penn State and will be the preferred coffee of the school's football team for the '14 season. Dunkin' Donuts locations around the school will feature the "Ultimate Tailgate Package," which includes PSU-themed beverage cups, donut boxes, a themed Box O' Joe, an official "Penn State Pride Donut" and PSU-themed gift cards. In addition to the co-branded items in stores, Dunkin' Donuts is launching a game-related program for fans. The company will also offer free coffee samples at three home Penn State football games this season (PSU).
CAR AND DRIVER: The Denver Toyota Dealers Association has signed a marketing deal with the Univ. of Colorado that begins with the football season and runs through the '17 athletic year. CU recently debuted a Toyota-branded press backdrop, and the automaker will have a large on-site presence at Balch Fieldhouse, a family-friendly area inside Folsom Field (CU).
STATE OF THE UNION: Richmond-based Union First Market Bank and Virginia Tech have entered into a multiyear partnership that includes a sponsorship of VT athletics along with a university gift and a faculty endowment. It is the bank's first athletic sponsorship. The athletics sponsorship, brokered by IMG, positions Union as the first partner to secure a presenting sponsorship of a gate and concourse plaza at Lane Stadium. Additionally, the bank will serve as presenting sponsor of the Union Halftime Show during all VT football & men’s basketball radio broadcasts on the IMG Sports Network (VT).