Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/August 29, 2014/Marketing and Sponsorship
49ers Renew Deal With U.S. Bank, Which Will Have Significant Presence In Levi's Stadium
Published August 29, 2014
NORTHERN EXPOSURE: In Atlanta, Ellie Hensley reported the Falcons have made Northside Hospital their "new preferred health-care partner," replacing Piedmont Healthcare. Terms were not disclosed, but the deal is "mainly a promotional move for Northside, who will now have signage visible in the Georgia Dome and will be able to use the team's logo in its marketing materials" (BIZJOURNALS.com, 8/27).