SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/August 29, 2014/Marketing and Sponsorship
49ers Renew Deal With U.S. Bank, Which Will Have Significant Presence In Levi's Stadium
Published August 29, 2014
NORTHERN EXPOSURE: In Atlanta, Ellie Hensley reported the Falcons have made Northside Hospital their "new preferred health-care partner," replacing Piedmont Healthcare. Terms were not disclosed, but the deal is "mainly a promotional move for Northside, who will now have signage visible in the Georgia Dome and will be able to use the team's logo in its marketing materials" (BIZJOURNALS.com, 8/27).