SBD/August 29, 2014/Marketing and Sponsorship

49ers Renew Deal With U.S. Bank, Which Will Have Significant Presence In Levi's Stadium

US Bank will provide all on-site ATMs at Levi's Stadium
The 49ers have extended their sponsorship deal with U.S. Bank with a multiyear agreement that will see it remain the team's official consumer banking partner. U.S. Bank will have a presence at Levi’s Stadium, including providing all on-site ATMs. The bank also will feature 49ers-branded products and promotions at its branches. Other activation includes bank customers having pre-sale access for stadium events (49ers). In California, Lauren Hepler noted financial terms of the deal were not disclosed, but it is "no stretch to say that U.S. Bank ... has resources to work with." U.S. Bank will "get its name on a booth for fans to generate animated videos 'customized with their photo on the body of a football player or cheerleader, to share with friends and family on social media.'" Other sponsors at the stadium, including Yahoo, Brocade Communications, BNY Mellon and Levi's, have "also gotten access to one of 10 swanky private lounges" (BIZJOURNALS.com, 8/27).

NORTHERN EXPOSURE: In Atlanta, Ellie Hensley reported the Falcons have made Northside Hospital their "new preferred health-care partner," replacing Piedmont Healthcare. Terms were not disclosed, but the deal is "mainly a promotional move for Northside, who will now have signage visible in the Georgia Dome and will be able to use the team's logo in its marketing materials" (BIZJOURNALS.com, 8/27).
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