Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/August 29, 2014/Marketing and Sponsorship
49ers Renew Deal With U.S. Bank, Which Will Have Significant Presence In Levi's Stadium
Published August 29, 2014
NORTHERN EXPOSURE: In Atlanta, Ellie Hensley reported the Falcons have made Northside Hospital their "new preferred health-care partner," replacing Piedmont Healthcare. Terms were not disclosed, but the deal is "mainly a promotional move for Northside, who will now have signage visible in the Georgia Dome and will be able to use the team's logo in its marketing materials" (BIZJOURNALS.com, 8/27).