SBD/August 29, 2014/Franchises

Devils, 76ers Buy 3D Technology To Improve Fan Experience Inside The Arenas

Devils and 76ers co-Owner Josh Harris has bought 3D technology to "improve the pre- and post-game shows for both teams," according to Jeff Blumenthal of the PHILADELPHIA BUSINESS JOURNAL. The technology, which comes from Virginia-based Quince Imaging, turns the playing surface "into a movie screen, allowing for three-dimensional imagery during player introductions and other pre-game festivities." Scott O'Neil, the CEO for both teams, said that the 76ers will be the third NBA team "to buy the technology," which costs more than $1M per team. Blumenthal noted the Cavaliers and Heat have only used the system once, but the 76ers "plan to use it for each home game, with plans to make it four dimensional by using players and dance team members." The Devils will be the second NHL team to utilize the technology behind the Canadiens. O'Neil said that cameras "have been installed at the Wells Fargo Center but it is specifically set up for basketball and not hockey" (BIZJOURNALS.com, 8/28).
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