Menu
Marketing and Sponsorship

Jordan, Federer Cross-Marketing Ploy At U.S. Open Paying Dividends For Nike

Michael Jordan and Roger Federer were brought together for the first time Monday at the U.S. Open by Nike execs for the debut of Federer's new line of tennis shoes, but ESPN's "on-air chatter" was not coordinated "between the athletes and the network," according to Sara Germano of the WALL STREET JOURNAL. ESPN Senior Dir of Communications Amy Phillips said the net's interview "wasn't part of any larger sponsorship or ad buy." She added that ESPN was "notified earlier Tuesday" that Jordan would be joining Federer's guest box, and "subsequently requested to interview the basketball star." Germano notes Nike's "cross-marketing ploy seems to be working." A store employee at the Nike Lab store in Manhattan's Soho neighborhood said Federer's Zoom Vapor AJ3s "sold out within about an hour" yesterday. The shoes "weren't available at the Nike kiosk at the Billie Jean King National Tennis Center in Queens, N.Y., where the U.S. Open is held." But an employee said that they had been "receiving many requests" (WALL STREET JOURNAL, 8/28).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/28/Marketing-and-Sponsorship/Federer-Jordan.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/28/Marketing-and-Sponsorship/Federer-Jordan.aspx

CLOSE