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SBD/August 28, 2014/Marketing and Sponsorship
CiCi Bellis Not Likely To Signs Any Big Deals Soon In Order To Keep Amateur Status
Published August 28, 2014
SURPRISE, SURPRISE: CBS' Elaine Quijano said U.S. Open officials were "so caught off guard" during Bellis' upset of Dominika Cibulkova Tuesday that they "had to scramble cameras to her court." Tournament Dir David Brewer said Bellis was on Court Six, which was "absolutely packed to the rafters ... as people started to understand what might be transpiring" ("Evening News," CBS, 8/27). In N.Y., Filip Bondy writes Open officials placed Bellis' match today against Zarina Diyas on "just the right spot, Court 17." That is a "showcase stadium big enough to hold a precious phenom, yet still a good distance" from Arthur Ashe and Louis Armstrong stadiums. Bellis seems like an "anachronism, like one of those kids from decades ago who used to come from nowhere and take on the older women without blinking" (N.Y. DAILY NEWS, 8/28).