SBD/August 26, 2014/Marketing and Sponsorship

Cowboys, Hublot Enter Partnership To Produce Limited-Edition Luxury Watches

Each timepiece will feature the Cowboys' blue and silver colors on the face
The Cowboys yesterday announced a "partnership with Swiss watch brand Hublot to create three luxury timepieces," according to Michael Solomon of FORBES. Hublot has had "success designing watches" for several soccer teams, including Bundesliga club FC Bayern Munich and Ligue 1 club Paris Saint-Germain, but the Cowboys are its "first NFL partnership." The face of each timepiece will "feature the Cowboys’ colors, silver and blue, and the trademark star at 5 o’clock (to commemorate their five Super Bowl wins)." They will also come with a custom watch box "modeled after AT&T Stadium" (FORBES, 9/8 issue). In Dallas, Jon Machota noted Cowboys coach Jason Garrett, WR Dez Bryant, RB DeMarco Murray, TE Jason Witten and OT Tyron Smith yesterday during the official unveiling of the partnership "modeled the luxury timepieces" while team Owner Jerry Jones "spoke at the press conference." The watches range from $18,300-25,200 (DALLASNEWS.com, 8/25).
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