Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/August 25, 2014/Marketing and Sponsorship
Ortho To Sponsor Biffle's RFR No. 16 For Roughly Half Of Next Season's Races
Published August 25, 2014
GOOD NEWS: The CHARLOTTE OBSERVER's Utter noted it "seems like the sponsor news in NASCAR as of late is taking a more positive overall turn." Joe Gibbs Racing's addition of Arris is "one of the largest investments from a new sponsor to the sport in years." Leavine Family Racing over the weekend "debuted the addition of Thrivent Financial, a Fortune 500 company making its first venture NASCAR" (CHARLOTTE OBSERVER, 8/23).