Omega Launching Charitable Projects In Rio Nike Signs Shoe Deals With Towns, Russell Rousey Getting Notice From Young Adults Marketplace Roundup Adidas Reportedly Courting James Harden DraftKings Now Partners With 27 MLB Clubs NU Stops Selling Jerseys With Players' Numbers Nike Preserves Converse's Original Look Marketplace Roundup Kauffman Addresses Ganassi Stake
SBD/August 25, 2014/Marketing and Sponsorship
Ortho To Sponsor Biffle's RFR No. 16 For Roughly Half Of Next Season's Races
Published August 25, 2014
GOOD NEWS: The CHARLOTTE OBSERVER's Utter noted it "seems like the sponsor news in NASCAR as of late is taking a more positive overall turn." Joe Gibbs Racing's addition of Arris is "one of the largest investments from a new sponsor to the sport in years." Leavine Family Racing over the weekend "debuted the addition of Thrivent Financial, a Fortune 500 company making its first venture NASCAR" (CHARLOTTE OBSERVER, 8/23).