Cubs Strike Sponsorship Deal With Beam Suntory Monster Planning To "Bring A Party" To NASCAR Mondelez Quietly Ends NASCAR Sponsorship NFL Playoff Hosts Finalize Sponsor Activation Fleck Working To Bring "Row The Boat" To Minnesota Recent Tennis Trend Has Opponents Dressing Alike Starting Lineup Figurines Getting New Life Intel Super Bowl Ad To Feature Tom Brady Brady Plugs New Pajamas With "Funny Or Die" Buick Returning To Super Bowl Broadcast
SBD/August 25, 2014/Marketing and Sponsorship
Ortho To Sponsor Biffle's RFR No. 16 For Roughly Half Of Next Season's Races
Published August 25, 2014
GOOD NEWS: The CHARLOTTE OBSERVER's Utter noted it "seems like the sponsor news in NASCAR as of late is taking a more positive overall turn." Joe Gibbs Racing's addition of Arris is "one of the largest investments from a new sponsor to the sport in years." Leavine Family Racing over the weekend "debuted the addition of Thrivent Financial, a Fortune 500 company making its first venture NASCAR" (CHARLOTTE OBSERVER, 8/23).