SBD/August 22, 2014/Marketing and Sponsorship

Sark Week: USC Coach Steve Sarkisian Looks To Register Name As Trademark

Sarkisian has pending trademark requests for “Coach Sark” and “Bark for Sark”
USC's Steve Sarkisian has "become the latest college football coach looking to register his name as a trademark," joining the likes of Auburn's Gus Malzahn, Ohio State's Urban Meyer and Clemson's Dabo Swinney, according to Jon Solomon of CBSSPORTS.com. Sarkisian's California-based Sark Enterprises, Inc., "received a notice of allowance on Aug. 5 for the trademark 'Sark.'” The application, filed last November, says that the trademark of Sarkisian's nickname "would be used for clothing (shirts, T-shirts, sweatshirts, sweaters, pants, shorts, skirts, dresses, wristbands, socks, hats, shoes, headwear) and a website." Sarkisian also has "pending applications" for “Coach Sark” and “Bark for Sark.” Through a USC spokesperson, Sarkisian said that he "filed the trademark to protect his name." Solomon reported when Sarkisian was coaching at the Univ. of Washington last year, a Kirkland, Wash., resident "applied to trademark the term 'Sark Tank.'” Sarkisian had "not consented and the Patent and Trademark Office rejected the application." Meanwhile, Malzahn trademarked “Hurry Up No Huddle” for glassware and clothing. Malzahn's Arkansas-based company, HUNH, LLC, "applied for the trademark on Nov. 13, 2013," and the Patent and Trademark Office responded in February "seeking clarification on the wording of the identification of the goods." Meyer trademarked "Urban Meyer" for clothing, namely, hats, caps, shirts and T-shirts. Ohio State "reapplied for the trademark on July 7 with a three-page letter by Meyer assigning to the university the 'limited' right to use his name, voice, image, likeness and all other publicity rights" (CBSSPORTS.com, 8/21).
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