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Marketing and Sponsorship

Marketplace Roundup

In N.Y., Susan Dominus profiles tennis player Eugenie Bouchard and notes she is a "player on the brink." Bouchard has long been "celebrated as someone expected to win Grand Slam events," though she is "still little known outside tennis circles." That does not count her native Canada, where she is the "multimillion dollar face of Coca-Cola and recognized wherever she goes." Elle Quebec put Bouchard on the "cover of its August issue." When people compare Bouchard to Maria Sharapova, usually they are "talking about her extraordinary marketing potential and not her strokes." Bouchard has "earned the nickname #selfiequeen on Twitter for the glamour shots she posts." But she is also a player whose "game is strong enough to justify a certain amount of attention from fans, advertisers and even the WTA, which has promoted her heavily" (N.Y. TIMES MAGAZINE, 8/24 issue).

FAN INVESTMENT: In Pittsburgh, Michael Sanserino writes the "emergence of Fantex as a marketplace for tracking stocks in athletes has created yet another reason to tune in" to the NFL. The company is "taking reservations" for the tracking stock of Bengals WR Mohamed Sanu, which "entitles shareholders to a portion of future earnings." Shares are "available for $10 and the company will pay" Sanu $1.56M upon "completion of the IPO, meaning officials estimate he will earn" $15.6M over the remainder of his career (PITTSBURGH POST-GAZETTE, 8/22).

CLOTHES MAKE THE MAN: In N.Y., Stephanie Smith notes Thunder G Russell Westbrook "launched his clothing and accessories line, Westbrook XO Barneys," at the store Wednesday (N.Y. POST, 8/22). Meanwhile, in London, Linda Sharkey noted David Beckham's "new underwear collection for H&M hit stores" Thursday. For the collection, Beckham has included pajama T-shirts, "bottoms and shorts, crew-neck sweatshirts and long John in cotton with wool." But for the "first time he introduces winter accessories including chunky knit cotton boot socks and beanie hats" (INDEPENDENT.co.uk, 8/21).

ACID REFLUX: In Cleveland, Janet Cho notes brothers Brandon and Jarred Smith have created Nooma, a "low-sugar, no-acid, electrolyte-replenishing alternative to more popular drinks like Gatorade." The Smiths are "offering free samples" of the drink at supermarkets, gyms, spinning and yoga studios, and athletic events. Nooma is short for "no more acid" (Cleveland PLAIN DEALER, 8/22).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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