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SBD/August 22, 2014/Marketing and Sponsorship
Lowe's Grants Jimmie Johnson's Request To Dump Unlucky White Paint Scheme For Bristol
Published August 22, 2014
LOOKING FOR THE RIGHT ATMOSPHERE: NASCAR driver Tony Stewart will miss his third consecutive race weekend following the death of Kevin Ward Jr., and NBCSPORTS.com's Jerry Bonkowski speculated Stewart could return next weekend at Atlanta Motor Speedway. Bass Pro Shops, one of Stewart's "biggest sponsors," has a "long history" with AMS. The Atlanta market also is "very significant" in Bass Pro Founder Johnny Morris’ "corporate structure." If and when Stewart is "going to come back to Sprint Cup racing, he’d do well to surround himself with as many friends and sponsors as he can, making Atlanta the perfect venue to do so." If anyone will "have Stewart’s back from a sponsor’s and friend’s standpoint, Morris would be it" (NBCSPORTS.com, 8/20).