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SBD/August 21, 2014/Media
Published August 21, 2014
AD AGE's Michael Sebastian noted The Onion tomorrow is "rolling out the second season of its original web series 'Tough Season,' a mockumentary about one man's quest to become champion of his fantasy football league." The show is being produced by The Onion Labs, an "in-house creative and marketing agency, on behalf" of technology company Lenovo. Each of the 13 episodes, which run on TheOnion.com and a dedicated Lenovo site, is "roughly five minutes long and features NFL players," including Bears RB Matt Forte, Colts QB Andrew Luck and Broncos WR Wes Welker (ADAGE.com, 8/20).
TRIVIAL PURSUIT: BROADCASTING & CABLE's Paige Albiniak reported "Sports Jeopardy!" will premiere Wednesday, Sept. 24 on Sony-owned digital service Crackle and all Crackle platforms. New episodes of the sports quiz show, hosted by Dan Patrick, "will premiere every Wednesday on Crackle for a total of 52 episodes per year." More than "30,000 contestants registered online to audition for the show over the summer" (BROADCASTINGCABLE.com, 8/21).
LOOKING FOR NEW FANS: In Texas, Jordan Overturf reports a new "Spanish-language Radio Network launched by the Texas A&M athletics department's multimedia rights holder will reach Hispanic and Latino fans." Games will be "broadcast on radio stations in four markets around the state -- Houston, San Antonio, El Paso and McAllen." The network joins "55 English-language affiliates managed by Learfield Sports' Texas A&M Sports Properties" (Bryan-College Station EAGLE, 8/21).