SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/August 21, 2014/Marketing and Sponsorship
Serves & Volleys: Maria Sharapova Happy With Early Success Of Candy Brand
Published August 21, 2014
ALL ABOUT THE BEER: Heineken next week will bring back the Heineken House to the U.S. Open in N.Y. The house will include live screenings of the biggest matches, entertainment and other activities. Fans also will have a chance to compete in "Legend Setter," an interactive competition for patrons to participate in their own off-the-court challenges via a partnership with RecordSetter.com (Heineken).
NOTES: Time Warner Cable on Monday announced that it will be the Official Wi-Fi Service Provider at the U.S. Open and will offer the service complimentary to all fans for the duration of the event. Time Warner Cable Studios will be featured at the Billie Jean King National Tennis Center. The TWC Studios have charging stations, a simulated control room feed of all televised match courts and an interactive area that features an umpire chair photo and video experience. A "test your swing" activation and other fan engagement elements also will be included (TWC)....Asics tomorrow will kick off its "Asics Serves NYC" campaign, featuring a number of consumer giveaways across N.Y., delivered by nearly 100 Asics ballpersons (Asics).