SBD/August 21, 2014/Marketing and Sponsorship

Blue Jays Contesting Creighton's New Logo, File Opposition To School's Trademark Request

The Blue Jays are contesting Creighton Univ.'s "use of a new logo, saying the depiction of the school's 'Bluejay' too closely resembles" the logo of the MLB team, according to the AP. The Blue Jays "filed a notice of opposition this month with the U.S. Patent and Trademark Office, opposing the university's application for a trademark." Creighton's new logo debuted in September '13 (AP, 8/20). Omaha-based KETV-ABC's Jeremy Maskel noted although local graphic designer Adam Torpin "did not have anything to do with Creighton's logo development, he does understand sports logo design." Torpin, of Omaha-based Oxide Design, said, "There's a billion bulldog logos that are going to look identical, a billion tiger logos that are going to look identical. And really the problem here is that there's only two blue jays that are at that high-profile, so they want to be the only blue jays" (, 8/20).
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