Menu
Media

Orange Is The New Deal: Syracuse, IMG Renew Agreement For School's Multimedia Rights

The Syracuse athletic department yesterday “signed a new contract with IMG that covers both broadcasting and multimedia rights,” according to Chris Carlson of the Syracuse POST-STANDARD. The school in a release said that IMG “will sell corporate sponsorships and market other assets of the athletic department including certain digital entities, Carrier Dome signage and in-game promotions.” IMG also will “continue to manage radio broadcasts and coaches’ shows.” Terms and length of the deal with IMG were not released, but Syracuse’s deal “would likely be valued somewhere close” to Rutgers ($5.9M) and UConn ($8.0M), as both of those schools are in the Northeast, with “one claiming a share of the New York media market and the other owning a marquee basketball program like the Orange.” Rutgers “was making just more than half that number” ($3.07M) under its previous deal, which was signed in ’02. IMG has handled Syracuse’s multimedia and broadcast rights since ’99 (Syracuse POST-STANDARD, 8/20).

THE NEXT STEP: SPORTSBUSINESS JOURNAL's Michael Smith conducted a Q&A with IMG College President & Chair Ben Sutton, where he discussed the Syracuse negotiations, as well as "developing ... new lines of business," working with "his new direct report, WME co-chair Patrick Whitesell" and the recent loss of Kentucky’s multimedia rights (SPORTSBUSINESS JOURNAL, 8/18 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/20/Media/Syracuse.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/08/20/Media/Syracuse.aspx

CLOSE