Monster Energy A Big Winner At Daytona 500 Nature's Bakery Counterclaims In Danica Suit Rays CF Kevin Kiermaier Building Up Portfolio Golfer Willy Wilcox Signs With DraftKings Bedgear Revamps Red Sox' "Sleep Room" New Balance Signs Multiyear Deal With Lindor Crew Signs Jersey-Sponsor Deal With Acura Monster Won't Change NASCAR Model Outfits NHL Signs PPG For New Leaguewide Category Four Brands Sign Up As WBC Global Sponsors
SBD/August 20, 2014/Marketing and Sponsorship
Published August 20, 2014
GOT MY EYES ON YOU: S.F.-based CrowdOptic VP/Business Development Jim Kovach discussed his company's wearable device technology and its use at a recent Manchester City-Liverpool match at Yankee Stadium. He said, "No camera can get everywhere so we actually lever with different personnel, whether it's cheerleaders or athletes shooting around before the game or mascots, the kind of perspectives you get behind-the-scenes." CNBC's Josh Lipton noted the company yesterday announced a new partnership with Int'l Speedway Corp. to "broadcast live racing action seen through Google Glass," and the Eagles are "also giving Google Glass a try" ("Street Signs," CNBC, 8/19).
FANTASY ISLAND: The Magic yesterday announced a deal making FanDuel a "Champions of the Community" sponsor. FanDuel's assets will include outreach initiatives, on-court exposure and sponsorship of Amway Center's North Club Bar. The deal comes less than 24 hours after the NBA announced it would begin to allow sponsorships with fantasy game operators (THE DAILY).