Russell Wilson Clarifies Water Comments Brands Activating Around U.S. Open Across N.Y. Sprinter Prandini Signs First Pro Deal With Puma Subway Reducing Reliance On Spokespeople NFLPA Unveils T-Shirt Line Honoring FDNY Flacco Stars In Humorous Pepsi, Tostitos Ad Topps Signs Astros SS Carlos Correa Skechers To Title Sponsor L.A. Marathon College Football Players Snag Trademarks Nike Dragged Into Armstrong-Gov't Dispute
SBD/August 20, 2014/Marketing and Sponsorship
Published August 20, 2014
GOT MY EYES ON YOU: S.F.-based CrowdOptic VP/Business Development Jim Kovach discussed his company's wearable device technology and its use at a recent Manchester City-Liverpool match at Yankee Stadium. He said, "No camera can get everywhere so we actually lever with different personnel, whether it's cheerleaders or athletes shooting around before the game or mascots, the kind of perspectives you get behind-the-scenes." CNBC's Josh Lipton noted the company yesterday announced a new partnership with Int'l Speedway Corp. to "broadcast live racing action seen through Google Glass," and the Eagles are "also giving Google Glass a try" ("Street Signs," CNBC, 8/19).
FANTASY ISLAND: The Magic yesterday announced a deal making FanDuel a "Champions of the Community" sponsor. FanDuel's assets will include outreach initiatives, on-court exposure and sponsorship of Amway Center's North Club Bar. The deal comes less than 24 hours after the NBA announced it would begin to allow sponsorships with fantasy game operators (THE DAILY).