Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value Puig Starring In New Starter Ad Campaign AT&T Pushing Tech At PGA Tour Event Marketplace Roundup
Upcoming Conferences and Events
SBD/August 20, 2014/Marketing and Sponsorship
Published August 20, 2014
GOT MY EYES ON YOU: S.F.-based CrowdOptic VP/Business Development Jim Kovach discussed his company's wearable device technology and its use at a recent Manchester City-Liverpool match at Yankee Stadium. He said, "No camera can get everywhere so we actually lever with different personnel, whether it's cheerleaders or athletes shooting around before the game or mascots, the kind of perspectives you get behind-the-scenes." CNBC's Josh Lipton noted the company yesterday announced a new partnership with Int'l Speedway Corp. to "broadcast live racing action seen through Google Glass," and the Eagles are "also giving Google Glass a try" ("Street Signs," CNBC, 8/19).
FANTASY ISLAND: The Magic yesterday announced a deal making FanDuel a "Champions of the Community" sponsor. FanDuel's assets will include outreach initiatives, on-court exposure and sponsorship of Amway Center's North Club Bar. The deal comes less than 24 hours after the NBA announced it would begin to allow sponsorships with fantasy game operators (THE DAILY).