SBD/August 20, 2014/Marketing and Sponsorship

Retail Stores Struggling To Keep Up With Demand For Taney LLWS Merchandise

Modell's has already sold more than 1,500 items of Taney merchandise
Merchandise for Taney Youth Baseball Association, which features P Mo'ne Davis, "is so hot that after Sunday night’s come-from-behind win" over Pearland, Texas, Philadelphia-based Triple Play Sporting Goods Owner Dewey LaRosa had to instruct the baseball organization "to stop taking online orders," according to Scott Soshnick of BLOOMBERG NEWS. The Taney website said that merchandise "is sold out due to unprecedented demand." LaRosa said that he has "already received 400 online orders for all things Taney." If Taney wins today, LaRosa said that he would "hire part-time workers to focus on that merchandise as he rushes to fulfill previously placed school uniform orders." The gift shop in South Williamsport, Penn., where Taney last played, "sold out of Taney merchandise before the game ended." Modell’s Sporting Goods Marketing & PR Manager Jason Karlowski said that the company, which sponsors the team, has "sold more than 1,500 items." He added that another 1,000 shirts "will reach Philadelphia-area stores today," and more "will be available on the website" (BLOOMBERG NEWS, 8/19). In Philadelphia, Robert Moran noted a local Modell's yesterday had a "display counter loaded with blue Taney Dragons T-shirts." The store "received a fresh shipment of 360 T-shirts" around 3:30pm ET, and store GM Paul Usher said that he expected to "be sold out before closing." Moran notes demand has "surged for merchandise featuring Philadelphia's hometown heroes," but Taney gear "has not been easy to get." The Triple Play store has "sold about 1,200 shirts and hats so far" (PHILADELPHIA INQUIRER, 8/20).
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