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SBD/August 20, 2014/Colleges
CFB Ticket Notes: WVU Sees Drop In Season Packages, Solid Numbers For Bama Game
Published August 20, 2014
ROCKY MOUNTAIN LOW: In Boulder, Kyle Ringo reports the Aug. 29 Colorado-Colorado State game at Sports Authority Field is "producing lackluster ticket sales once again." CSU Dir of Media Relations Paul Kirk said that the school has "sold approximately 15,000 tickets as of Tuesday morning" despite coming off an 8-4 season. The team is "hoping for a surge in student ticket sales" when students return for the fall semester. CU last week noted it has sold 21,800 tickets, though it "expects to be north of 30,000 in ticket sales by game day because student ticket sales are not yet factored into the report." CU Associate AD & SID Dave Plati said that the school "generally sells 8,000 or more tickets to students for the game" (Boulder DAILY CAMERA, 8/20).
PANTHER PROWL: Pitt Exec Associate AD/External Affairs Chris Ferris said that 36,000 season tickets have been sold so far, and that figure "could reach 39,000 by kickoff" for the season opener against Delaware on Aug. 30. In Pittsburgh, Jerry DiPaola reports the school "could attract about 50,000 people for its opener" when figuring in 11,000 student tickets, 4,000 single-game tickets and a "walk-up crowd stirred by the Ribfest" that is accompanying the game. From '08-13, Pitt "averaged 48,000 fans at Heinz Field." Meanwhile, Penn State has sold 5,000 new season tickets this year, but a school official "did not elaborate on how sales compare to last season's numbers at this time" (PITTSBURGH TRIBUNE-REVIEW, 8/20).
AMERICAN SATURDAY NIGHT: In Hartford, Desmond Conner reported UConn has "sold 21,000 season tickets for this season." The school will "make another big push before the season begins at 42,000-seat Rentschler Field on Aug. 29 against BYU." UConn "sold 24,500 season tickets last year, a number boosted by home games" against Michigan and the return of current Maryland coach Randy Edsall. This year's figure is "expected to grow when students return." School officials said that they "typically sell nearly 2,000 when students come back" (HARTFORD COURANT, 8/19).
CYCLONE WATCH: In Des Moines, Randy Peterson reported Iowa State has "surpassed the sale of 40,000 football season tickets for the third season in a row." A total of 40,581 season tickets "have been purchased so far," marking the "second-best in school history" behind last year's record of 43,178 (DES MOINES REGISTER, 8/16).
OPENING NEW 'DORES: In Nashville, Mike Organ reported Vanderbilt's marketing team "called an audible this season with its football campaign and is nearly at the same point in terms of ticket sales as last season," with just "slightly more than 16,000 season tickets" sold. The school's marketing strategy "shifted this year from last year's 'Game Changer' campaign, which was delivered primarily in television, radio, billboards, print and digital ads." The new campaign is "being delivered in a more direct route to fans." Vandy's marketing department has "spent much more time in the community along with new coach Derek Mason trying to meet fans and encourage them to buy tickets." Rather than ask Mason to "take the time to make a television commercial like former coach James Franklin did, the new approach was to take Mason into the community" (Nashville TENNESSEAN, 8/17).