SBD/August 19, 2014/Media

ESPN In July Sees Second-Best Reach Total Ever For Digital Sports Entity In The U.S.

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ESPN in July ebbed slightly from its category record-setting performance in June, but still posted 74.8 million unique visitors last month according to comScore Media Metrix Multi-Platform ratings, the second-best reach total ever for a U.S. digital sports entity. With the category's overall traffic boom from the FIFA World Cup winnowing down during the month, the top 11 rankings remained identical to June. The rankings do not yet reflect the pending changes coming from the large-scale digital alliance between Fox Sports and Sporting News Media. ESPN also topped consumption metrics in the category with an average of 84.9 minutes per user last month, down from 90.8 minutes per user during the same month last year.

RANK
SITE
UNIQUES (000)
1
ESPN
74,836
2
Yahoo Sports-NBC Sports Network*
58,279
3
Bleacher Report-Turner Sports Network**
53,440
4
FoxSports.com on MSN
44,053
5
USA Today Sports Media Group***
40,372
6
MLB
38,329
7
Sporting News Media/Perform Sports
29,680
8
SB Nation
27,795
9
NFL Internet Group
27,465
10
CBS Sports
26,319
11
Sports Illustrated sites^
20,363
12
Deadspin.com
10,896
13
Active.com sites
10,076
14
Stack Media
9,110
15
CineSport
8,925
   

NOTES: * = Includes Rivals.com, ThePostGame.com and Rotoworld. **= Includes NBA.com, PGA.com, NCAA.com, and WNBA.com. *** = 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station, USA Today High School Sports, BNQT Media Group, The Big Lead and For The Win. ^ = Includes National Football Post and the Fansided Network.
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