P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References Company Emerges In 3D-Printed Collectibles Space
Upcoming Conferences and Events
SBD/August 19, 2014/Marketing and Sponsorship
Rory, Tiger Promote New Nike Irons During N.Y. Press Tour, Including "Tonight Show" Stop
Published August 19, 2014
PLAYING AS A THREESOME: GOLFCHANNEL.com's Jason Sobel reports McIlroy, Woods and Fallon following "The Tonight Show" taping appeared together at a "Nike launch party at Liberty National Golf Club." McIlroy and Woods wore "matching black hats imprinted with the word 'VAPOR'" and sat alongside Fallon, who emceed the event, "on a stage set with the Manhattan skyline as a backdrop." They spoke "in concert about the benefits of the clubs, from hitting them longer distances to dialing in more preferable spin rates." McIlroy and Fallon then gave the irons their "first public test drive" (GOLFCHANNEL.com, 8/19).