SBD/August 19, 2014/Marketing and Sponsorship

Jaguars' Bortles Signs First Local Endorsement Deal, Will Pitch Audi A8 For Dealership

Bortles' deal with Audi is his first in the Jacksonville area
Jacksonville-based Hanania Automotive Group has signed a deal with Jaguars QB Blake Bortles, marking the rookie's "first local endorsement deal" since being taken with the No. 3 overall pick in the '14 NFL Draft, according to Drew Dixon of the FLORIDA TIMES-UNION. Hanania CEO Jack Hanania said that Bortles will "endorse Audi of Jacksonville and the A8 luxury car." Hanania: "Blake is a very great guy and he’s a great ballplayer. We see a lot of potential with Blake and we did a sponsorship deal with him. The good thing about Blake is he’s driving an A8 and he loves the car. We’ll get with our advertising agency and we’ll do some great spots for our company." Hanania said he "doesn’t see a whole lot of risk" in teaming up with Bortles in the endorsement deal. Hanania said that Bortles "has already added excitement to Jaguars football in just the two preseason appearances he’s made" (FLORIDA TIMES-UNION, 8/19).

SUB SCRIPT: Firehouse Subs has entered into a partnership with the Jaguars for the '14-15 season. The deal will showcase the restaurant’s newest promo, "Field Goals for Firehouse." Jaguars fans through the offer can score a free medium sub from participating restaurants when the Jaguars kick a field goal of 40 yards or more (Jaguars).
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