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SBD/August 19, 2014/Leagues and Governing Bodies
Source: Bristol Spring Races Moving To April Next Year; Darlington To Labor Day
Published August 19, 2014
CAUTION FLAG: Michigan Int'l Speedway President Roger Curtis said that ticket sales in the days prior to Sunday’s Sprint Cup Pure Michigan 400 "had dipped from previous years." Curtis attributed that to the weather, but said that "dipping ticket sales have affected many NASCAR tracks." In Toledo, Rachel Lenzi notes Curtis "acknowledges that the dynamics" of the NASCAR race weekend in June "are much different than those for the NASCAR race weekend in August." Curtis said, "The crossover of fans that come to both races is only about 15 percent. Eighty-five percent of the fans you’re seeing are not here in June, so this is fresh for them. The June crowd, it was fresh for them, as well.” He added, "Tracks used to sell out months in advance. Now we’re not selling out, and so many people are waiting to the last minute to buy tickets. Either hanging on to their money, seeing if they have money, or waiting on the weather forecast. We were doing really, really well until this week. But year-to-year sales have not been the same" (TOLEDO BLADE, 8/19).