SBD/August 18, 2014/Research and Ratings

Overnight Ratings: NFL Preseason Leads Weekend Sports; NASCAR Flat At Michigan

Fox led all weekend sports telecasts with a 4.1 overnight rating for the Chiefs-Panthers preseason game last night, down from the comparable 4.9 overnight for Colts-Giants last year. The NFL preseason matchup outdrew ESPN’s NASCAR Sprint Cup Series Pure Michigan 400, which drew a 4.0 overnight yesterday afternoon. The audience for the race from Michigan Int’l Speedway was flat compared to last year.

The chart below lists overnight ratings from sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
Little League World Series
8/16
ABC
2:00-4:30pm
1.2
"World of X Games: Hawaii's Watermen"
8/16
ABC
4:30-5:30pm
0.6
"Capri Sun Roarin' Waters: Kids vs. Pros Playground Throwdown"
8/16
CBS
1:00-2:00pm
0.4
World's Strongest Man 2014
8/16
CBS
2:00-3:00pm
0.6
PGA Tour: Wyndham Championship: Third Round
8/16
CBS
3:00-6:00pm
1.0
EPL: Arsenal-Crystal Palace
8/16
NBC
12:30-2:30pm
0.7
Red Bull Signature Series: Mavericks Invitational
8/16
NBC
2:30-4:00pm
0.5
Golf: U.S. Amateur Championship: Third Round
8/16
NBC
4:00-6:00pm
0.4
Little League World Series
8/17
ABC
2:00-4:30pm
1.4
"College Football Preview Show"
8/17
CBS
2:30-3:00pm
0.5
PGA Tour: Wyndham Championship: Final Round
8/17
CBS
3:00-6:00pm
1.6
NFL Preseason: Chiefs-Panthers
8/17
Fox
8:00-11:00pm
4.1
Youth Olympics: Opening Ceremony; Swimming
8/17
NBC
3:00-4:00pm
0.4
Golf: U.S. Amateur Championship: Final Round
8/17
NBC
4:00-6:00pm
0.4
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