Allstate Renews Naming Rights For Rosemont Arena In 10-Year Deal

Rosemont, Ill., officials this week renewed the naming-rights deal for Allstate Arena in a $15M deal that "will keep the insurance giant's name on the village-owned stadium" until '24, according to Christopher Placek of the Chicago DAILY HERALD. Under the original agreement in '99, Allstate paid about $10M "over the course of 10 years, and then renewed" for $5M for an additional five years. Plans now "call for Allstate's logo to be placed on top of the stadium." The new agreement also "will allow Allstate use of the stadium for an upcoming charity concert event" (Chicago DAILY HERALD, 8/15). The arena is home to the WNBA Sky, AFL Chicago Rush and AHL Chicago Wolves (THE DAILY).