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SBD/August 14, 2014/Marketing and Sponsorship
Chips & Putts: TaylorMade-adidas Consolidating, Moving Adams Golf To California
Published August 14, 2014
PLAYING PARTNERS: In N.Y., Hank Gola noted Rory McIlroy and Tiger Woods on Monday will jointly appear on NBC's "The Tonight Show" on "behalf of Nike" (N.Y. DAILY NEWS, 8/14). ESPN's Michael Wilbon said Woods and McIlroy appearing together "is not like having Tiger and Phil on in 2003 where they were rivals, probably likely to butt heads on national TV." Woods "befriended young Rory four or five years ago, took him under his wing," and the show is "going to be all hugs and kisses." ESPN's Jason Whitlock said, "I want to see how Tiger interacts with Rory on a national stage. Rory is at his highest, clearly the dominant player, and Tiger is at his lowest since Thanksgiving 2009." Whitlock said Woods, "in his mind," still believes he's the "best golfer, still wants to chase Nicklaus' record and the guy that's standing in his way right now and has a chance to crush Tiger as the face of golf" is McIlroy. Whitlock: "They're going to be interacting together, I want to see how the body language is and maybe a few little jabs get taken" ("PTI," ESPN, 8/13).
GETTING THE MESSAGE OUT: In Boston, Michael Whitmer notes Swiss watchmaker Omega last week extended its sponsorship of the PGA of America through '22. Omega also includes McIlroy "as an endorser, in case you missed any of the 3,287 times that commercial aired during the tournament." Whitmer: "I’m just now getting the song out of my head" (BOSTON GLOBE, 8/14).