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SBD/August 14, 2014/Franchises
Revolution To Include Away Game In Supporter-Group Season-Ticket Plans To Up Experience
Published August 14, 2014
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FANS-FIRST MENTALITY: Revolution President Brian Bilello said that team execs made the decision to pursue this idea after they consulted with supporter group members, who indicated that traveling to away matches -- and the camaraderie that comes with it -- was one of the most critical factors they had in gaining an affinity for the club. He said that the package may prove particularly attractive because setting up away travel is typically one of the most arduous tasks for supporter-group members. Bilello: “We’ve tried to be a very fan-centric league. Instead of saying to fans, ‘This is the way we want our teams supported,’ we’ve looked to our fans to say, ‘How do you want to support the team?’” He added, “Road trips are something the fans have been doing since the beginning of the league. And we looked at that and said, ‘That’s an important part of being a supporter; it’s a great thing in soccer; how can we help make it easier on our fans to do that?’” Univ. of South Florida Sport & Entertainment Business Management MBA Founding Dir Bill Sutton in an e-mail called the move "very innovative and smart." Sutton wrote, "Following a team originally was a term used to describe following the team wherever they played. This accomplishes several things: Fan support on the road, building a connection between fans and between the team and its fans, and helping to establish a rivalry. ... I feel this offering will deepen the relationship between the fans and the club." Bilello said that if the perk proves popular next season, the club may look to expand upon it for the season after.
ATTENDANCE OVERALL: Bilello said that for all ’15 season-ticket categories, prices will be up “in the 2-3-4 percent range” to account for inflation and new, added costs. Ticket prices have risen incrementally every year since at least ’06. Bilello confirmed that the club’s current season-ticket base is more than 5,000 fans, but declined to give a more precise amount. He noted that he has been relatively pleased with the club’s attendance uptick this season. Gillette Stadium has hosted an average of 13,544 fans through 11 games this campaign, which is up 11.7% from ‘13. However, Bilello added, “We’re still looking to take it to the next level and are still working away at trying to get a stadium project off the ground, and that for us is kind of the real game changer for soccer in Boston. While we’re at Gillette (Stadium), though, we’re working hard and trying to grow where we can.”