SBD/August 14, 2014/Franchises

Franchise Notes

On Long Island, David Lennon noted Yankees Managing General Partner Hal Steinbrenner "was aware of the public stir created by the Yankees' decision to hold Derek Jeter Day on Sept. 7, a Sunday, rather than his actual finale in the Bronx, scheduled for Thursday, Sept. 25." Steinbrenner explained that the team "wanted Jeter's ceremony to be on a Sunday because that would give more people the opportunity to attend rather than a weeknight." Steinbrenner also "didn't want the festivities to be a distraction that late in the playoff chase." He said, "I need everybody's focus to be on that game and on that series" (NEWSDAY, 8/14).

CHIEFS AMONG THEM: In K.C., Leslie Collins reported the Chiefs are "counting down the days to kick off, and they're doing it through digital billboards." Sullivan Higdon & Sink, the team's agency of record, has "used traditional billboards in the past to promote the Chiefs brand, but this is a first for digital billboards." The countdown promotion "began July 28 and uses five digital billboards throughout the metro." SHS each day "changes the boards to feature a current or past Chiefs player whose jersey number corresponds with the number of days until kickoff" (, 8/13).

PLAY BILL? In Buffalo, Tim Graham reported Raiders minority stakeholder David Abrams "was among the 20 or so parties to sign and return the nondisclosure agreement" for those interested in bidding to purchase the Bills. However, Abrams "might not be in pursuit of the Bills anymore" (, 8/13).
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