ISC Signs Multiyear Extension With Geico MetLife Ending Use Of Blimps At Sporting Events Utah Pleased With New Under Armour Perks Russell Wilson Founds Two Companies Marketplace Roundup Cheez-It Not Renewing Current NASCAR Deals Islanders' John Tavares Endorsing Vita Coco MillerCoors Brings Back '80s Madden Ad Tannehill Echoes Belichick On Microsoft Tablet Belichick Says He Is Done With Microsoft Tablets
SBD/August 12, 2014/Marketing and Sponsorship
Published August 12, 2014
RATED PG-13: ESPN.com's Darren Rovell cited sources as saying that Pacers F Paul George "applied for and was granted the right to switch from No. 24 to No. 13." Because George applied for the change "before the March deadline, he doesn't have to pay for the remaining old No. 24s on the market." But sources said that he "still elected to do so." George had been "dropping hints of the change to fans" over the last month, having "tweeted trece, which means 13 in Spanish, seven times." George finished the '13-14 NBA season 15th in jersey sales (ESPN.com, 8/11).
GETTING THEIR KICKS: FC Dallas announced a deal with Chase, making the bank a signature partner, focusing on the FC Dallas youth and college prep programs. The deal marks Chase's first sports sponsorship in the Dallas-Ft. Worth market, and its first with an MLS club. The team held its first community clinic on Saturday (FC Dallas).
CORKED BAT: The Mariners announced a partnership with MLB licensee Wine By Design and will release the Seattle Mariners Wine Collection. Wine By Design partnered with Washington-based Maryhilll Winery to produce '11 Columbia River Valley Red and White wines, which can be purchased at MLB.com and at Seattle-area retailers (Mariners).