SBD/August 12, 2014/Marketing and Sponsorship

LaMarcus Aldridge Says Endorsements Are "Difficult" To Land Playing In The Northwest

Aldridge expects to re-up with Nike when his deal expires in September
Trail Blazers C LaMarcus Aldridge is fulfilling his role as a spokesperson for Vita Coco, and although it may not be the "sexiest endorsement product in the world," the coconut water is still a "national brand, and Aldridge is happy to have the work," according to Allan Brettman of the Portland OREGONIAN. A "recent photo shoot was part of Vita Coco's Athlete Program" and features Aldridge, Seahawks RB Marshawn Lynch, Dodgers RF Yasiel Puig, Chargers LB Manti Te'o, Falcons WR Julio Jones and Bengals RB Giovani Bernard. All the athletes have "yearlong deals that will feature them on outdoor billboards and in print, digital and in-store marketing programs." Aldridge said, "I think it's maybe more difficult (in the Northwest) to find different avenues to market and things like that. But I think eventually you find opportunities. I mean, they wanted somebody in the Northwest. And it just worked out for us, (and) the same way with Nike." Aldridge said that his deal with Nike "expires in September but he was likely to re-up." Aldridge: "I've been with them over a decade. I don't see that changing" (Portland OREGONIAN, 8/9).
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