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SBD/August 12, 2014/Marketing and Sponsorship
Manning Brothers Reprise Role As Rappers In New DirecTV Fantasy Football Spot
Published August 12, 2014
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STRONG SEQUEL: ADWEEK's Gabriel Beltrone wrote the ad "leans hard into its own stupidity, delivering a 3-minute blitz that builds from a football filled with nachos to an auto-tuned Eli Manning floating in space," and includes a cameo from Jets RB Chris Johnson. Beltrone: "Extra points to the broadcast brand's agency, Grey New York, for not dropping the ball on the sequel" (ADWEEK.com, 8/11). CBSSPORTS.com's Will Brinson wrote there is "no shortage of amusement or randomness in this ad." Most of it is "silly stuff with the Manning brothers pretending to be rappers," but there could be a "five-picture still photo shoot of that and it'd be amusing" (CBSSPORTS.com, 8/11). In Chicago, Phillip Thompson wrote the "only thing the Mannings are missing in their latest rap video for DirecTV is the brothers joyriding in a stripped down Maybach. But there is a Pegasus, so ..." (CHICAGOTRIBUNE.com, 8/11). BLEACHER REPORT's Dan Carson wrote, "This isn’t madness -- this is Manning" (BLEACHERREPORT.com, 8/11). In DC, Cindy Boren wrote the ad is "utterly spectacular" and "just what mid-August needed." It is "a little more surreal and slickly produced than last year's summer blockbuster classic" (WASHINGTONPOST.com, 8/11).