SBD/August 11, 2014/Research and Ratings

Overnight Ratings: News Around Stewart Likely Helps ESPN See Bump For NASCAR

The news around driver Tony Stewart likely helped ESPN see increased ratings for its NASCAR coverage yesterday. The net drew a 3.1 overnight rating for the Sprint Cup Series Cheez-It 355 from Watkins Glen Int’l yesterday from 1:00-5:45pm ET, which had a lengthy delay due to a crash. That figure is up 19% from a 2.6 overnight for the race last year. Both races went head-to-head with the PGA Championship. ESPN also earned a 1.6 overnight for “NASCAR Countdown” from 12:00-1:00pm, which opened with nearly 20 minutes of coverage related to Stewart. Last week, the net only drew a 0.9 overnight for the pre-race show.

The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

TELECAST
DATE
NET
TIME (ET)
RATING
NASCAR Nationwide Series: Zippo 200 at The Glen
8/9
ABC
2:15-5:00pm
1.2
"ESPN Sports Saturday"
8/9
ABC
5:00-6:00pm
0.7
Major League Fishing: Summit Cup Championship
8/9
CBS
1:00-2:00pm
0.5
PGA Championship: Third Round
8/9
CBS
2:00-7:15pm
3.2
AMA Motocross
8/9
NBC
3:00-4:00pm
0.3
U.S. Swimming National Championships
8/9
NBC
4:00-6:00pm
0.5
World of X Games: Games of Skate
8/10
ABC
5:00-6:00pm
0.4
PGA Championship: rain delay coverage
8/10
CBS
2:00-3:00pm
2.0
PGA Championship: Final Round
8/10
CBS
3:00-9:00pm
6.0
Ironman World Championship
8/10
NBC
1:30-3:00pm
0.6
World of Adventure Sports
8/10
NBC
3:00-4:00pm
0.4
U.S. Swimming National Championships
8/10
NBC
4:00-5:30pm
0.5
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