SBD/August 11, 2014/Research and Ratings

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  • Overnight Ratings: News Around Stewart Likely Helps ESPN See Bump For NASCAR

    The news around driver Tony Stewart likely helped ESPN see increased ratings for its NASCAR coverage yesterday. The net drew a 3.1 overnight rating for the Sprint Cup Series Cheez-It 355 from Watkins Glen Int’l yesterday from 1:00-5:45pm ET, which had a lengthy delay due to a crash. That figure is up 19% from a 2.6 overnight for the race last year. Both races went head-to-head with the PGA Championship. ESPN also earned a 1.6 overnight for “NASCAR Countdown” from 12:00-1:00pm, which opened with nearly 20 minutes of coverage related to Stewart. Last week, the net only drew a 0.9 overnight for the pre-race show.

    The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RATING
    NASCAR Nationwide Series: Zippo 200 at The Glen
    8/9
    ABC
    2:15-5:00pm
    1.2
    "ESPN Sports Saturday"
    8/9
    ABC
    5:00-6:00pm
    0.7
    Major League Fishing: Summit Cup Championship
    8/9
    CBS
    1:00-2:00pm
    0.5
    PGA Championship: Third Round
    8/9
    CBS
    2:00-7:15pm
    3.2
    AMA Motocross
    8/9
    NBC
    3:00-4:00pm
    0.3
    U.S. Swimming National Championships
    8/9
    NBC
    4:00-6:00pm
    0.5
    World of X Games: Games of Skate
    8/10
    ABC
    5:00-6:00pm
    0.4
    PGA Championship: rain delay coverage
    8/10
    CBS
    2:00-3:00pm
    2.0
    PGA Championship: Final Round
    8/10
    CBS
    3:00-9:00pm
    6.0
    Ironman World Championship
    8/10
    NBC
    1:30-3:00pm
    0.6
    World of Adventure Sports
    8/10
    NBC
    3:00-4:00pm
    0.4
    U.S. Swimming National Championships
    8/10
    NBC
    4:00-5:30pm
    0.5

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