SBD/August 11, 2014/Research and RatingsPrint All
The news around driver Tony Stewart likely helped ESPN see increased ratings for its NASCAR coverage yesterday. The net drew a 3.1 overnight rating for the Sprint Cup Series Cheez-It 355 from Watkins Glen Int’l yesterday from 1:00-5:45pm ET, which had a lengthy delay due to a crash. That figure is up 19% from a 2.6 overnight for the race last year. Both races went head-to-head with the PGA Championship. ESPN also earned a 1.6 overnight for “NASCAR Countdown” from 12:00-1:00pm, which opened with nearly 20 minutes of coverage related to Stewart. Last week, the net only drew a 0.9 overnight for the pre-race show.
The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RATING NASCAR Nationwide Series: Zippo 200 at The Glen8/9ABC2:15-5:00pm1.2 "ESPN Sports Saturday"8/9ABC5:00-6:00pm0.7 Major League Fishing: Summit Cup Championship8/9CBS1:00-2:00pm0.5 PGA Championship: Third Round8/9CBS2:00-7:15pm3.2 AMA Motocross8/9NBC3:00-4:00pm0.3 U.S. Swimming National Championships8/9NBC4:00-6:00pm0.5 World of X Games: Games of Skate8/10ABC5:00-6:00pm0.4 PGA Championship: rain delay coverage8/10CBS2:00-3:00pm2.0 PGA Championship: Final Round8/10CBS3:00-9:00pm6.0 Ironman World Championship8/10NBC1:30-3:00pm0.6 World of Adventure Sports8/10NBC3:00-4:00pm0.4 U.S. Swimming National Championships8/10NBC4:00-5:30pm0.5