Texas Seeking Basketball Coach Kentucky-Notre Dame Sets TBS Viewership Record Workers' Union Advocates For MiLBers' Wages Social Media Pick Of The Weekend.... MLB, MLBPA To Consider Player-Health Combine Mexico Friendly Draws 88K In L.A. Obama Golfs With Mourning, Rashad Daktronics Lands Vikings Stadium Contract IndyCar Season Starts In St. Pete Las Vegas NHL Group Expands Ticket Sales
SBD/August 11, 2014/Research and RatingsPrint All
The news around driver Tony Stewart likely helped ESPN see increased ratings for its NASCAR coverage yesterday. The net drew a 3.1 overnight rating for the Sprint Cup Series Cheez-It 355 from Watkins Glen Int’l yesterday from 1:00-5:45pm ET, which had a lengthy delay due to a crash. That figure is up 19% from a 2.6 overnight for the race last year. Both races went head-to-head with the PGA Championship. ESPN also earned a 1.6 overnight for “NASCAR Countdown” from 12:00-1:00pm, which opened with nearly 20 minutes of coverage related to Stewart. Last week, the net only drew a 0.9 overnight for the pre-race show.
The chart below lists overnight ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RATING NASCAR Nationwide Series: Zippo 200 at The Glen8/9ABC2:15-5:00pm1.2 "ESPN Sports Saturday"8/9ABC5:00-6:00pm0.7 Major League Fishing: Summit Cup Championship8/9CBS1:00-2:00pm0.5 PGA Championship: Third Round8/9CBS2:00-7:15pm3.2 AMA Motocross8/9NBC3:00-4:00pm0.3 U.S. Swimming National Championships8/9NBC4:00-6:00pm0.5 World of X Games: Games of Skate8/10ABC5:00-6:00pm0.4 PGA Championship: rain delay coverage8/10CBS2:00-3:00pm2.0 PGA Championship: Final Round8/10CBS3:00-9:00pm6.0 Ironman World Championship8/10NBC1:30-3:00pm0.6 World of Adventure Sports8/10NBC3:00-4:00pm0.4 U.S. Swimming National Championships8/10NBC4:00-5:30pm0.5