Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights
SBD/August 11, 2014/Media
After Successful World Cup Appearance, "Men In Blazers" Leave ESPN For NBC Sports
Published August 11, 2014
SITTING IN AN ENGLISH GARDEN: ADWEEK's Tim Nudd reviewed a sequel to a spot for NBC's EPL coverage. The spot, via Brooklyn Brothers, N.Y., brings back American football coach Ted Lasso (played by Jason Sudeikis), who has lost his job coaching EPL club Tottenham Hotspur (he lasted just six and a half hours) and has "given soccer broadcasting a try." That "goes wretchedly too, though, as Lasso can't get a grasp on the concepts of relegation, the offside rule or really anything requiring a modicum of basic thought." So, he "returns to America, where he creates a 'Teeny Tiny England' in his own home, gets drunk with friends in the morning while watching the EPL and finds his next great coaching gig." Nudd: "The original film was great, but this one might be even better" (ADWEEK.com, 8/8). Meanwhile, NBC Sports has teamed up with Topps to create custom trading cards for the net's EPL commentators and personalities. Leading up to the '14-15 season, bars in select markets across the U.S. will receive “Season Starter Kits,” including Topps trading cards for lead EPL play-by-play announcer Arlo White, "Premier League Live" host Rebecca Lowe, analysts Robbie Earle, Kyle Martino and Robbie Mustoe. Sudeikis' coach Ted Lasso character also has a card (THE DAILY).