SBD/August 11, 2014/Marketing and Sponsorship

Marketplace Roundup

In Phoenix, Mike Sunnucks reported the Coyotes are "looking for a new advertising agency." The team last August "hired Chicago-based Cramer-Krasselt -- which has a Phoenix office." Both the team and C-K confirmed the split. The split "could open the door for some local sports-oriented ad agencies" (BIZJOURNALS.com, 8/8).

BO KNOWS TOURISM: Univ. of Wisconsin men's basketball coach Bo Ryan will appear in a new commercial for the state's DOT "directed by David and Jerry Zucker and Jim Abrahams," the team behind the movie "Airplane." Packers WR Jordy Nelson appeared in a previous tourism ad (AP, 8/10).

PANTHER TRACKS: Univ. of Pittsburgh Licensing & Merchandising Coordinator Lori Burens said that she receives "more than 100 requests each week for new products that seek to use the Pitt logo." In Pittsburgh, Michael Sanserino noted the "average application process lasts about two months, though some products can require much more time." A license for "local market sales can cost as little as $750," though companies "aiming to sell and market a product nationwide can face bills of more than $21,000 just to get a university's approval" (PITTSBURGH POST-GAZETTE, 8/10).

SOFT DRINKS, STRONG RESULTS: The WALL STREET JOURNAL's Mike Shields noted Coca-Cola and Pepsi both "pushed hard to get YouTube viewers to watch and share their World Cup-themed spots." YouTube analytics firm Zefr found that during the "height of World Cup hysteria," Coke fans "uploaded 63 videos that generated 14 million views." That "easily topped Pepsi's 56 fan-uploaded clips which generated roughly 9 million fan views" (WSJ.com, 8/8). 
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