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Marketing and Sponsorship

Making A Statement: N.C. State Unveils Sports Marketing Campaign Aimed At Involving Fans

North Carolina State Univ. "launched its new sports marketing campaign on Friday but not without a hiccup," according to Joe Giglio of the Raleigh NEWS & OBSERVER. The "one-word promotional concept '#Statement' ... is designed to be a way for N.C. State fans to share what makes their experience as a Wolfpack fan unique." NCSU Associate AD/Communications & Marketing Fred Demarest said, “We wanted a campaign that our students, alums and fans could all have an interactive voice in, one that was more personal, had a deeper emotional connection, and was less consumed with wins and losses." Giglio noted the new direction for the campaign was "specifically designed to be a departure from the oft-mocked 'Our State' campaign which became a punchline after the Wolfpack football team went winless against four in-state foes" in '13. The "only hitch" in the new effort is Mississippi State "had a similar campaign to 'Statement' in 2011 for its school-wide marketing purposes." MSU also used a "variation of 'Our State' before N.C. State started that campaign" in '12 (Raleigh NEWS & OBSERVER, 8/9).

Read more here: http://www.newsobserver.com/2014/08/08/4059230/wolfpack-launches-new-sports-marketing.html#storylink=cpy

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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