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SBD/August 8, 2014/Marketing and Sponsorship
Published August 8, 2014
TAG, YOU'RE IT: In Indianapolis, Anthony Schoettle noted Verizon IndyCar Series officials said that a Tag Heuer "print campaign noting the brand’s involvement" in the series is forthcoming, and the watch maker is "planning a massive IndyCar-centric marketing campaign for next year." IndyCar officials confirmed that Tag Heuer in '15 is "planning a national print advertising campaign as well as a nationwide IndyCar-themed marketing push at retail outlets that sell Tag watches" (IBJ.com, 8/7).
T-SHIRT TIME: In Louisville, Jennie Rees notes the Nike-branded shirts that are scheduled to be worn on Saturday and Sunday at the PGA Championship by Rory McIlroy were "sold out of all sizes for those days, at least on Thursday morning." Tiger Woods' black and red Sunday shirts -- which "PGA merchandise staff said always ranks among the most popular sold -- also were out." PGA of America Senior Dir of Merchandising Michael Quirk said that the Woods and McIlroy shirts "are the No. 1 seller of all the golf shirts" (Louisville COURIER-JOURNAL, 8/8).
FIELD OF CORN: The Northern Illinois football team will "wear special Corn Fest jerseys in the team's season opener against Presbyterian on Aug. 28 at Huskie Stadium." In addition to "recognizing the region's agricultural roots," the special Corn Fest jerseys will "be auctioned online to benefit three local causes" (DAILY-CHRONICLE.com, 8/7).