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SBD/August 8, 2014/Events and Attractions
Rogers Cup Seeing Record Attendance Numbers Despite Bouchard's Early Exit
Published August 8, 2014
MIXING IT UP: In Cincinnati, Shannon Russell noted the Western & Southern Open has "undergone massive changes in recent years, from becoming a prestigious combined event for the men's and women's tours to implementing" a three-year, $22M expansion at the Lindner Family Tennis Center near Cincinnati. But "things just keep getting better for the tournament's spectators." This year, event officials have "ramped up the fun for the anticipated 187,000-plus fans." Tournament Dir Vince Cicero said that "additions -- like free Wi-Fi in the food court, a Mixed Zone where fans can watch player interviews and a Sunglass Hut Shades of Greatness Selfie Wall -- are designed to maximize fans' entertainment." Russell noted this "particular Mixed Zone setup is a first in tournament circles" and the W&S Open is "taking it a step further by allowing fans to watch the exchanges in the breezeway near the player entrance." Social media interaction is the "main component of the Raise the Cup trophy area by the UC Health Match Point video wall," where fans are "invited to take pictures of themselves with an enlarged image of the W&S Open Cup and Tweet the images" with the hashtag #raisethecup. But perhaps the "most noticeable addition to the grounds is a statue" of longtime W&S Open Dir Paul Flory. The bronze figure, which will be dedicated at 4:30pm ET Sunday, is "one of the first things fans will see when they enter the main gate." The grounds "feature a newly constructed brick-and-mortar" Michelob Ultra Legends Bar and the Robert Mondavi Private Selection Wine Garden "is back" (CINCINNATI ENQUIRER, 8/7).